4. Based on their analysis, groups should provide key recommendations and conclusions for the client.
The research report, which is worth 50% of your overall grade, should include the following:
• Research brief, client details and research objectives (1 page approx.)
• Research Report (this should cover all of the areas outlined above as well as including an
executive summary)
• Reference list.
The report will be marked according to the following content:
• Introduction: Brief overview of the research project, research question and objectives and location
(10 marks)
• Executive Summary
(5 marks)
• Discussion of key issues regarding quantitative data collection and analysis for this research project
(10 marks)
• Presentation of primary research findings
(20 marks)
• Interpretation and analysis
(30 marks)
• Conclusions and recommendations
(25 marks)
Total: 100 marks