Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). Explain which types of segmentation strategies are used in the advertisements and why.

Description

Select one advertisement for a global product (i.e., a product that is marketed in more than one country).

In this paper

Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral).

Explain which types of segmentation strategies are used in the advertisements and why.

Evaluate how effectively the advertisement utilizes creative strategy.

Note: The advertisement you use for this assignment can be from any medium (e.g., social media, TV, print, radio, etc.) of your choice.