Description
Office Lunches
Elizabeth Brentley, a sole trader, started ‘Office Lunches’ in 2015. She noticed a growing trend for office workers having lunch ‘on-the-go’ and therefore decided that to make lunch even quicker, businesses could pre-order food to be made freshly that day and delivered to the offices for employees to enjoy.
When the business first started, sales steadily started to increase, but lately, this has not been the case. Elizabeth wants to ensure that she increases her numbers of loyal customers, with the hope that these customers recommend the business to other offices, thereby resulting in a much larger output of orders on a daily basis in order for the business to succeed.
She currently employs four members of staff who undertake a variety of different roles, which include purchasing the stock, making up the orders and delivering them to offices. Staff are either full-time or part-time employees.
Elizabeth has recognised that it is a very competitive market and would like some direct information, advice and input from you, as she is aware that you have been studying marketing and market research as part of your Cambridge Technical in Business course. Elizabeth has set out three tasks for you to complete.
The tasks
You are required to complete three different tasks for this unit
Task 1: How Marketing works
(This task should take between 4 and 5 hours.)
Learning Outcome 1: Understand the role of marketing in businesses and Learning Outcome 2: Know the constraints on marketing, is assessed in this task.
Your task is to design and produce an individual presentation. The presentation must:
Explain the role of the marketing function in business (P1)
Describe how carrying out market analysis can benefit a business like Office Lunches(P2)
Describe the constraints on marketing for a business like Office Lunches (P4)
Explain how businesses typically measure the impact of their marketing using at least two contrasting businesses as examples.(P3)
Your presentation could also include:
An analysis of the impact of Tesco “Food Love Stories Marketing Campaign”. (M1)
This campaign should enable the owner of Office Lunches to see marketing theories working in a real life situation, hopefully understanding how Office Lunches could develop its marketing in the future.
The presentation will be presented to Elizabeth Brentley who is keen to improve the current marketing activities of the business.
Pass
Merit
Distinction
P1: Explain the role of the marketing function in business
M1: Analyse the impact of a particular marketing campaign run by a specific business
P2: Describe how carrying out market analysis can benefit a business
P3: Explain how businesses measure the impact of their marketing using at least two contrasting businesses
P4: Describe the constraints on marketing for a specific business
Evidence
Your presentation with accompanying notes, must explain the role that the marketing function plays within a business linking this to other functions within the business, how marketing analysis can benefit a business, and an explanation of how businesses measure the impact of their marketing using at least two contrasting businesses, as well as the constraints on marketing for a specific business.
You could include examples of marketing concepts which highlight and support your explanations.
You could include an analysis of the impact of a particular marketing campaign run by a specific business.
(instead of presentation can this be in a word format please and 2 pages per P or M)