Assume that a car manufacturing corporation exports to 52 countries. The corporation has branches in fourteen countries and decides to establish their fifteenth branch in a specific country. The management board are in conflict as half of the members are with the idea and the other half are against it due to the global economic recession caused by COVID-19. Thus, the CEO is not able to reach a decision due to the conflict among the board members. At the same time, there is a competing corporation in the same industry with a high level of power which is about to enlarge its business and opens a new branch in the same country. This is causing a big threat to the corporation in the market.
Therefore, at this stage the corporation decides to hire you as a consultant to provide a consultation strategy based on the relevant theories and frameworks. From an academic point of view, provide a critical evaluation and analysis of the different approaches of the board and then build your consultation strategy. In addition,
Suggest what strategy has the CEO adopt to end the conflict among the board members and reach a final decision.
Advise on the new branch opening whether it is advantageous at this stage or not.
Recommend a strategy to avoid any conflict with the competing corporation and gain competitive advantage.
