Develop strategic proposals for a substantive change to a substantial element of the current strategy to cope with the extraordinary circumstances forced by Covid-19.

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CASE STUDY QUESTIONS

1- Conduct a detailed analysis of the business environment for Primark using A PEST(EL) analysis.

2- Conduct an in-depth analysis of the business model and the business strategy for Primark.

3- develop strategic proposals for a substantive change to a substantial element of the current strategy to cope with the extraordinary circumstances forced by Covid-19