Niari Keverian is the CEO of ZOOS, a Boston-based company founded in 2014 that sells Greek iced tea. Along with her business partner, ZOOS’s founder Kristina Tsipouras, Keverian is overseeing a healthy expansion of their low-sugar, low-calorie, all-natural indulgence. Within a year of launch, ZOOS tea was on the shelves in every Massachusetts outlet of the Wegmans grocery store chain (located in the Northeast and Mid-Atlantic United States) as well as more than 200 health food stores, spas, fitness studios, and boutique grocers.
For this discussion, please answer the followingin APA format using textbook as 1 source:
What essential management skills were needed for Niari Keverian to be a successful entrepreneur?
Your initial post should be at least 200 words with peer responses of at least 100 words.
Make sure to reference at least one source of your choosing, within your initial post to support your thoughts, by using proper in-text citation. You may use a minimum of one direct quote or a paraphrase. Include the source in the correct APA format, listed beneath a References header.
SOURCE 1:
Murray, H.M.N.C.P.N.E. L. (2020). Entrepreneurship. [VitalSource Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/9781544354644/