What’s Lego’s strategy circa 2002 (i.e., pre-Knudstorp)?
What’s the “new business model” that Knudstorp referred to on p.2? Why is that important to rebuilding Lego?
How has Lego’s strategy evolved to take on this new business model? Evaluate this strategy using the framework(s) discussed in this session’s lecture and/or text chapters.
What information technologies were adopted for the new strategy? What is your evaluation of IT-business strategic alignment in this case? (Your evaluation should be based on concepts and theories discussed in this session’s lecture and/or text chapters.)
Were the cultural and organizational changes important to the adoption of technologies and new strategy? Why or why not?
Assuming it’s 2013. What other information technologies would you recommend Lego to adopt to further execute their strategy?
