A company development an App and is seeking post-launch marketing plan.The example is an App that provides a user-friendly locator for consumers to locate restaurants, night clubs, and/or coffee shops in the city of Houston, TX. They would be able to be part of a membership and earn points for visiting their partnered vendors.
Create a marketing plan power point for post-launch which will start at launch and continue for approximately 4 to 6 months with a budget of $2000. The focus will be on getting users to download the app and start using it in the targeted cities . Depending on the number of downloads and users . Use and research the city of Houston, TX to create the marketing plan My focus is on social media….
• Don’t want to spend all the funding on social media; need to look at an affordable choices;
• How much does it cost to create an ad on TikTok, Instagram, Facebook, Twitter?
• How many times would you run this ad?
• Create an action plan for how you want to run ads in Social media for the 6 months?
• How do you obtain an audience of 18 thru 30 year olds? What about an older group of 30+?
• What should the content include to attract people to use the app?Find research to support your claims on why social media is effective and cost efficient.