What are your current thoughts on the recommendation for incremental or discontinuous innovation?

What are your current thoughts on the recommendation for incremental or discontinuous innovation?
What are your thoughts on the risks and benefits of each option?
How do you think the company from the course scenario will be able to compete in the marketplace?
Describe the advantages and disadvantages of both incremental and discontinuous innovation.
How will the costs related to each option different?How will the marketing approach for each option different?