How would you evaluate the countries that would represent the best prospects?

For a particular product or service, such as Apple, Starbucks, Crest toothpaste or the Toyota Scion, how would you evaluate the countries that would represent the best prospects? Be specific. What information would you need, and how would you obtain it? Prioritize the criteria that would be useful in deciding which countries to enter.

Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). Wiley Publishing.

Chapter 14: Global Strategies