Read the document attached and answer the following question (max 300 words):Put yourself in the shoes of a brand manager and think about how leveraging associations may be used as an effective strategy to build brand equity quickly.
Suppose that Salomon (French makers of skis, ski boots and ski bindings) decided to introduce a new tennis racquet called “The Avenger” and answer the question below:
What branding elements and what secondary brand associations could Salomon employ to launch this new product?