MKT 200 – LE10/23
Book – Marketing: An Introduction (13th Edition) Gary Armstrong Chapter 8: Developing New Products
Answers to the following questions:
1 List the major stages in new product development.
2 Define crowdsourcing and give an example of how it is used in new product development.
3 Define concept testing and test marketing.
4 Define the five stages of product life cycle.
5 List the characteristics of the introduction, growth, maturity and decline stage of PLC.
6 At what stage of the product life cycle and why?
a) Soft drinks
b) Marijuana-based beverage
c) Smartphone
d) Tablet
e) Electric cars
f) Bread
g) Self-driving cars