Marketing Article review
Instructions and Submission Due no later than 11:00 p.m. on Sunday of Unit 6 Worth 20% of final grade Late Submission Policy
• This assignment is subject to the Late Submission penalty policy. namely 5% per day for three day
s. • This page will dose and will not allow further submissions after this Late Submission period has expired.
• In the event of an emergency preventing you from submitting within this time frame. special permission must be obtained from your instructor. Documentation substantiating emergency is required. In such a circumstance. if the extension is granted. the professor will reopen the submission function for you on an individual basis.All coursework should be submitted through the online course (Moodie). Objectives To build on student’s analytical and critical thinking skills while at the same time learning to write in a clear, concise. and professional manner. Clarity of argument. while having a focused, concise presentation is key to your success in this assignment. The main themes put forward by the author should be addressed. and a critical analysis of the hypothesis and the data used to support it provided. Brief Description Students are expected to read and critically assess an snide assigned by the instructor. Read, reread, and consider the ideas advanced by the author. Do you agree? Disagree? Are the ideas presented relevant today? What are the strengths and weaknesses of the arguments? The goal of this assignment is for you to critically assess the ideas advanced by the author using your own knowledge and experience to justify your position. Submission Instructions The critique should be a maximum of 2 pages. double spaced, 12pt font and follow APA formatting. he critique should include an introductory paragraph briefly summarizing the article and a concluding paragraph briefly summarizing the student’s position on the value/accuracy/relevance of the article.This assignment should draw on materials from the assigned readings and discussion materials, in addition to external materials, your past !earnings. and your experiences. Remember – this is based on YOUR assessment of the article not someone else’s opinion.