Secondary Research
1) Create a persona for each end-customer related to your business idea. Some businesses like Uber have two end-customer, riders and drivers.
2) Provide at least 20 characteristics related to each end-customer.
3) Describe the behaviors of the end-customer that may influence their decisions to purchase to buy your product or service.
4) Describe the behaviors or issues which could cause the end-customer to not buy your product or service.
5) What information would you need to know directly from the end-customer to a) validate you have the right customer segment, and b) create a full persona?
6) Use the APA template (Links to an external site.) and complete using APA 7 rules. Although there are no page minimums, thoroughness and details are very important.
7) Students should have at least 5 credible sources both on a reference page and in-text citations.
