Discuss the typical architecture of the master data and its components in SAP ERP, and explain its importance in Sales and Distribution (S&D) module.

SAP ERP case study
Part A Discussion Question
Discuss some of the trade-offs and the challenges of a move to an enterprise-level analytics solution for companies and individual end users who might have grown accustomed to working with their own customised solutions for generating data. Back your discussion with the case of Nationwide and a critical review of relevant literature.
Part B Discussion Question
Discuss the typical architecture of the master data and its components in SAP ERP, and explain its importance in Sales and Distribution (S&D) module. Back your discussion with relevant literature available on SAP ERP.
Part A
You are expected to review and address literature on the matter and compare it with the information provided in the case study to form an argument and make a point.

Part B
The general architecture/structure of master data in SAP ERP should be mentioned and discussed. The specific architecture/structure of data in Sales and Distribution module in SAP ERP should be highlighted and discussed. The function of master data in S&D module should be explained as well to explain its importance.