How Tupperware Lost Its Grip on America’s Kitchens
Special Question 1. Tupperware is famous for selling by way of in-person Tupperware parties. In the new world of Covid infections it had to change its procedures. Comment on Tupperware’s success in 2020. How much was smart policies and how much was luck? Now that Covid is receding (I hope) what do you see as the prospects for Tupperware?
Special Question 2. Tupperware has a lot of competition (products that look and perform in a similar manner) – both in stores and via online sales. Give advice to Tupperware. What is the best way to respond to the proliferation of alternative products? Be strategic.Explain.
A. Identity of Business. What does the firm do? What is its business model? How does it make money? Who are its target customers? What is the competitive landscape? How hard or easy is it for a new competitor to enter?
B. Problem What needs to be adjusted or improved? What are the obstacles to better business performance? If the business is having difficulties what are the sources of the problems? (Consider – internal management shortcomings, aggressive competitors, change in preferences of target customers, new technology, …) If the business is doing fine what threats can you identify that management should pay attention to?
C. Recommendations What is your advice to top management? Be sure to support your advice with logical arguments. What are the alternatives to your recommendations and why are they not so good?