Where does innovation come from for nintendo, what is it used for? why

Nintendo strategic innovation

-Nintendo firm profile
-Where does innovation come from for nintendo, what is it used for? why (e.g.
-Types of innovation used (e.g. product innovation, process innovation, radical innovation, incremented innovation, competence enhancing innovation, competence destroying innovation, architectural innovation component innovation)
-Nintendo innovation strategies
-What are the company’s key products
-Nintendo sustainable competitive advantage+ core capability
-4 main challenges nintiendo will likely face if they enter new market in developing countries