MKT200 Term Project – Step 4
Step 4 is worth 4 points.
1 What promotional tools (ad, PR, sales promotions, personal selling) does your company use in its promotional mix?
2 What types of advertising (objective-based and execution style) does it do? What media platform does it use?
3 What PR tools does it utilize? What charities does it donate to? What sports events does it sponsor? What celebrities does it use as spokespersons?
4 What sales promotions does it offer? Be exhaustive in your answer and cover all that apply.
5 Does it have a facebook page, twitter account, Instagram account, and youtube channel? What is the primary function of each social media outlet? Does it have initiatives to engage consumers through viral marketing?