Assignment 1:The P’s of Event Marketing
Thoroughly address all of the questions below, and submit your assignment as a written report,between 1500 – 1800 words, with a title page and a reference page. The title page and reference page are not included in the word count.
1. Which marketing mix elements are commonly included when discussing events?
2. Compare the 5, 6, 7 etc. P’s of marketing beyond the traditional 4 P’s, as they relate to events
3. Based on your research, which marketing mix elements are the most appropriate for events?