Report of PR Campaign overall should tick the questions below
Is the campaign, original and authentic?
Is there an awareness of the various steps and how a campaign requires constant
reviewing?
Has the area been researched, and all possibilities fully explored?
Is what is proposed relevant, concise and original?
The report should be written in academic style without journalistic flavour.
Do include a summary of the project in the final report.
The report must include an appendix and bibliography of what is covered
and researched.