Integrated Marketing Communications In The Digital Age
• Briefly introduce Jenbury Financial’s communication: where and how do they communicate?
• Select and include two or more (2+) examples of Jenbury Financial’s advertisements and/or communication messages.
o What do these messages have in common?
o What is distinct about them?
o Are these representative of the brand in general?
• Using these examples, analyse their message/communication style with reference to at least two (2) of communication concepts or theories discussed in class. This section should answer the questions:
o What associations is Jenbury Financial creating in the minds of consumers?
o What benefits are being communicated?
o How do you know? (i.e. relate back to theory and evidence)