What kind of visitor experiences would appeal to your target audience? Use evidence to back up your reasoning (reports, articles, newspaper or other sources have you used to tell you what your audience might enjoy?) 

Assignment 2

A 1000-word reflective essay on how you designed the wiki guide and your experience of the module.  The word count does not include tables, bibliography, or appendices. You should cover the following in the assignment:

Part A Reflection on the wiki guide  (900 words)

Here you explain how you went about designing your wiki-guide, the selection of your target audience, and what you hope your audience will get out of using your guide.  It is an opportunity to show your thinking and research for this assignment.

The suggested structure Part A of the reflective essay is:

The title and theme of your guide

The selection of your target audience – which group(s) did you consider and finally select and why

What kind of visitor experiences would appeal to your target audience? Use evidence to back up your reasoning (reports, articles, newspaper or other sources have you used to tell you what your audience might enjoy?)

What are your aims and objectives in designing the guide? What do you want the visitor to get out of using your guide?

Which sites/ sights/ events did you select for your audience and why – you could set this out as a table (see table 1 below). What sources did you use to find out information about these entries to your guide?

What design features did you include in your guide and why

What are the strengths of your guide?

What are the weaknesses of your guide?

Looking back after having completed the wiki guide, would you still go about it in the same way?

 Part B What you have learnt from taking this module (100 words)

How has your knowledge of London developed through developing this guide and how has your understanding of London’s visitor economy developed during this module?  This includes the sessions with industry professionals in weeks 7 and 8.

Part C Bibliography

You should provide a bibliography of the sources you have used for the wiki-guide.  These should be cited in section A above and the full details provided in the