How does Netflix create and provide value for customers-how can Netflix improve its value proposition over the customer’s life cycle?

Questions

How does Netflix create and provide value for customers and how can Netflix improve its value proposition over the customer’s life cycle?

What is Netflix’s source of competitive advantage? Would Disney be able to replicate this competitive advantage? Why or why not?

With Disney about to enter the online streaming space, should Netflix predominantly focus on customer acquisition or retention? Should Disney predominantly focus on customer acquisition or retention?