Establishing Credibility
Apply the FAIR Test to a Media Interview
Using the FAIR test, evaluate a Wall Street Journal interview with Tim Cook (“Tim Cook Defends Apple’s Encryption Policy” on YouTube: ( about resistance to a U.S. court order to help unlock a terrorist’s iPhone. Address each aspect of the FAIR test:
(a) facts (how factual was the communication?);
(b) access (how accessible or transparent were the motives, reasoning, and information?);
(c) impacts (how did the communication impact stakeholders?)
(d) respect (how respectful was the communication?). See Figure 1.4 for more information about the FAIR test. Use other online materials as needed to help you evaluate the fairness of the interview