Discussion Topic -Using Data in Marketing
The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.
Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in 175 words Use 1 resource:
1. Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
2. How would you communicate about new features to customers?
3. How would you measure the success of the team?
– What hurdles (external, internal) would Lenovo potentially face as it attempts to penetrate this demographic? (Use 50 words or more no resource)
– How might these features be communicated to customers? (Use 50 words or more no resource)