Marketing Management Assignment
HW 4 (Eataly Case )- Part 2
Answer the following questions for the part 2 of Eataly Case Study.
Click coursepacks → BUS 469 → Eataly: Reimagining the Grocery Store → View
multimedia case
1. Would you invest in Eataly?
● Provide ample evidence to support your answer. Your answer should be
based on the case study. Provide facts and statistics from the case study to
substantiate your answer.
2. What is Eataly’s value proposition, and how did it create this? How does Eataly’s
compete with other competitors such as Whole Foods, Amazon and Costco?
3. Answer the following four questions in details.
● Why does Eataly combine restaurants, marketplace and culinary school all in
one store?
● Why does it have these large stores?
● Why does it have these stores in the center of the city where real-estate is
expensive?
4. Can Eataly survive during the pandemic? Provide the firm with specific strategies on how to modify the firm’s strategies to deal with changing consumer behavior during the
pandemic.