Topic 2 Managing Your Personal Brand – What is Your Personal
Brand?
Prepare your “Weekly Research” report on the following:
Managing Your Personal Brand
a) What is a personal brand?
b) Why is personal branding important?
c) What is your personal brand?
d) In 15 words or less what is your personal brand statement?
To help you get started research the following:
The Brand Called You
http://www.fastcompany.com/28905/brand-called-you
How to Build an Unforgettable Personal Brand
https://www.americanexpress.com/us/small-business/
openforum/articles/how-to-build-an-unforgettable-personal-
brand/Tim Leberecht: 3 ways to (usefully) lose control of your brand
http://www.ted.com/talk /tim_leberecht_3_ways_to_usefully_lose_control_of_your_reputa
tion Angela Lee Duckworth: The key to success? Grit
http://www.ted.com/talks/ angela_lee_duckworth_the_key_to_success_grit
Submit your “Weekly Research” report to the Dropbox prior to our live
class.
