Answer one of the following questions.
The word limit is 1000 words.
QUESTION 2
Discuss the components of the ‘marketing mix’ and the role it plays in
organisations today. Using examples, explain how you would use the marketing
mix in developing a marketing strategy for a new product launch.
QUESTION 3
Using examples, discuss the role and importance of ‘creativity’ and ‘innovation’ in
organisations. As a manager what approach would be best suited to encourage
and promote innovation in your company, or one known to you?
QUESTION 4
Outline the key elements of the ‘communication process’ and, using examples,
discuss the role and importance of communication in the effective management
of organisations.
QUESTION 5
What do you understand by teams? Using examples, discuss the steps
organisations can take to build high performance teams? What are the main
advantages and disadvantages of teamwork in organisations?