What were the benefits of integrating CSR activities and the goal of sustainability in the supply chain? How would such integration affect Ferrero’s competitive advantage?

Ferrero Group: Achieving Sustainability through Supply Chain Interegration

Your answers for the case should be double-spaced, using Times New Roman (12) font. Citations or references are required. You need to answer the following questions:

1. What are the key success factors of the Ferrero Group?

How was the company able to maintain its leading position in the global chocolate industry?

2. What are the main challenges and competitive situation in the chocolate industry? How did these challenges affect the companies in the industry?

3. What were the benefits of integrating CSR activities and the goal of sustainability in the supply chain? How would such integration affect Ferrero’s competitive advantage?

4. Was the vertical integration a successful solution for Ferrero? How was it going to change its competitive positioning?

5. To what extent were CSR issues relevant to Ferrero? Were the benefits of CSR greater than its costs?