Which would start by identifying what is important to customers and what does it take to survive the competition.

Appendix E: Industry Key Success Factors – This section misses the mark, as it looks at Walmart rather than the industry.

Revisit this section to identify the CSFs for the industry, which would start by identifying what is important to customers and what does it take to survive the competition.

Basic KSFs in retail include things like sales per square foot, high traffic areas, adequate parking, etc. They are general to all competitors.