What was the speaker’s main expertise? and what was the main reason to shift to social media?

Why Social Media Is Ruining Your Life

Watch the following video and answer the following questions based on the video: https://www.youtube.com/watch?v=sBeWrNgMVeM&t=4s

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1- What was the speaker’s main expertise? and what was the main reason to shift to social media?

2- What was her company’s business model?

3- “Social media turbocharged the power of word-of-mouth-recommendation”. Explain this statement using an example in the market.

4- We study consumer behavior. How does the speaker reveal the effect of social media on her behavior as a business woman? Explain in details

5- “But, it was so good to be Honest”. What was the role of “the self” in all of this? Explain using Freud’s classification of the self/ego. Elaborate your answer