Focus Group
The survey was both qualitative and quantitative, and it involved questionnaires administered to prospective customers, suppliers, environmentalists, and other companies.
Data obtained from the two methods of data collection, questionnaires and interviews, was first quantified to allow statistical analysis, which would eventually establish the trend in sales volumes of the firm.
Questionnaires are usually preferred for their ability to reach many people within a short time. Some of the questions asked during the interviews and in the questionnaires were;
⦁ In your view, how are Bonnie Bio’s products essential in protecting our environment?
⦁ Do you think the sales for the company are increasing or decreasing?
⦁ Where do you see the firm in the next five years?
⦁ What is the current marketing strategy used by the firm? Is it effective? What can be done to improve it?
⦁ Apart from cornstarch products, what other items would be used as alternatives to plastics?
Answers to these questions would provide insights into the situation of environmental pollution in the world.
The survey’s participants had needs that they wanted the study to fulfill. They needed to know the alternative methods of producing plastic alternatives and the measures that would increase the firm’s sales volume.
The participants also needed to understand the implications of the new commodities on the environmental businesses.
Many believed that trading activities would increase with the insertion of new modern products and services into the platform.
Finally, most concluded that Bonnie Bio Certified Compostable would likely experience higher future sales and gain more entry into the international market.
The focus group consisted of people of different ages, races, religions, and ethnicity and people with other marital statuses and gender.
While issuing interviews, level of education, work experience, and income levels played critical roles in understanding the trends in non-plastic product use.
The study involved a sample size of 1000 individuals who responded through the questionnaires and interviews.
Therefore, owing to these demographic factors, the research findings are deemed to be factual and provide correct insights into the sales phenomenon of the firm.