Assignment brief for Assessment 2: Developing a Social Enterprise
3ENT6A2 –Social Enterprise, Level 6, BAGM, Regent’s University London prepared by Anette Lundebye
1) Beneficiaries/ Customer: Who are you serving? What is your customer and what are his/her
needs and socio–economic circumstances? Their income? Their preferences, needs, behaviours,
attitudes? There may be multiple beneficiaries. Be clear about the distinction between
beneficiaries.
2) The value proposition: What problem is your customer facing and how exactly you are
addressing it? How is the product or service you are providing meeting a real need for your
beneficiaries (if there are several, specify how you create value for all)? What are the reasons for
your customers/ beneficiaries not being able to overcome the issue or solve the problem
themselves? Aim to identify the Product/Market Fit.
3) Deployment/ channel: How you are going to deliver that value to your customers. What will it
take to deploy/ channel the product/service to widespread use among people who need it? E.g. will there be a storefront, partner with existing stores, or will you sell the goods and services online? Or what other access routes are there to reach your beneficiaries.
4) Buy–In/Support (Customer relationships): How do you interact with your clients/ customers? How do you get buy–in and support? How do you build trusting and loyal relationships
and communicate to help sustain the enterprise over time?
5) Mission Achievement/ revenue streams: What is the value you are creating for the sum of all
of the beneficiaries/the greater good, i.e. the social and/or environmental impact? And what is the
value created for both the individual and society at large – the enterprise’s social impact?
6) Key partnerships: highlight the relationships that are crucial to your business’ success
7) Key activities: What is your main job to run this business successfully? E.g. Are you developing a technological solution? Are you selling fair–trade goods, training ex–convicts in job skills?
8) Key resources are a breakdown of what inputs you will need to deliver your product or service:
physical, human, intellectual, legal, financial?
9) Mission Budget/ Cost: What are the costs in terms of fix versus variable costs? What
are the economies of scale? (e.g. cost per unit decreases with more units produced) or
scope (can you produce similar products or services while banking on shared
machines, packaging, etc.?).