Consider any product or service, describe it, and respond to the following questions regarding it.
1. Find what Integrated Marketing Communication methods are being used by the marketers of that product/service. Summarize 3 main IMC methods including 1 that must specifically be a form of advertising.
2. Are these effective, in your opinion? If yes, justify and explain. If not, recommend what IMC they should implement instead.
3. Describe the role of either ‘personal selling’ or ‘sales promotion’ in relation to this product/service. Can either one of these be used effectively? If yes, how? If no, why not?