Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest. 

Module 4: Marketing and Advertising
Module Goals

After completing this module, students will be able to do the following:

⦁ Identify and describe the basic digital commerce marketing and advertising strategies and tools.

⦁ Characterize the main technologies that support online marketing

⦁ Examine the difference between traditional online marketing and the new social-mobile-local marketing platforms and the relationships between social, mobile, and local marketing.

⦁ Describe the social marketing process and the marketing capabilities of social marketing platforms such as Facebook, Twitter, and Pinterest.

⦁ Identify the key elements of a mobile marketing campaign.

⦁ Critique the capabilities of location-based local marketing.