How did your purchase decision-making experience differ between those that were low versus high in involvement? Explain.

Discussion 1

learn.snhu.edu 2. After reviewing the recommended resource video, The Post-Crisis Consumer, do you see similar changes in consumerism in your own experience? Explain why or why not. 3. What items did you purchase this week?

Which of them were low-involvement purchases? Which were high-involvement? How did your purchase decision-making experience differ between those that were low versus high in involvement? Explain.

In continuing the discussion, review at least two of your classmates’ posts and compare and contrast your buying experiences with theirs.