Topic: E-commerce topics
In this assignment you are to reflect on how the consumer purchase decision process looks like in an e-commerce context. Based on readings of provided references you are to provide your thoughts on the topic.
Your reflection should include (but is not limited to) thoughts on:
main differences and similarities between online and offline consumer purchase decision processes,
whether or not the traditional step-by-step funnel process is still valid or if it needs to be rethought, and if so in what way,
how e-commerce companies should approach customers during the purchase decision process.