Download this guide from MeltwaterMeltwater A leader in media analytics, to better understand paid, earned, owned, and shared (typically, we see ‘shared’ lumped in with earned, but they’ve made it a separate category) and create notes on how you can use what you’ve made so far to fit the three categories.
It’s possible that you won’t use all categories, but it would be uncommon based on clients and their goals for class purposes.
By pulling your work together at this point, it might give your team an idea of the direction you would like to go with your client and would allow everyone to understand what they need to be working on.
What each team will turn in:
1) How is the team using their research to identify areas to use paid, earned, and owned media?
2) How is the team using branding/brand identity to create a consistent look/feel to the proposal?
Any sort of formatting for the submission is acceptable.