How does the Resource-Based View of the Firm provide a superior means of evaluating a company’s competitive advantage?

5-1. How does the Resource-Based View of the Firm provide a superior means of evaluating a company’s competitive advantage?

5-2. Explain how using an IFAS table impacts the understanding of a company’s internal resources and capabilities?

5-3. How does the resource-based view of firms help in determining the sustainability of a competitive advantage?

5-4. How does VRIO framework analysis help in evaluating a company’s competencies?

5-5. In what ways can a corporation’s structure and culture be internal strengths or weaknesses?

5-6. What are the pros and cons of management’s using the experience curve to determine strategy?

5-7. How might a firm’s management decide whether it should continue to invest in current known technology or in new, but untested technology? What factors

might encourage or discourage such a shift?