Which of the following is a subjective measure of brand equity?

All of the following are elements of a product except

brand name.

quality levels.

packaging.

warranties.

All of these are elements of a product.

Which of the following is a subjective measure of brand

equity?

Brand name

Brand awareness

Brand quality

Perceived value

All of these are subjective measures.

(Answers to these questions can be found in the Quiz Your-

self Answer Key section.)