This assignment will allow you to apply what you have read and learned to analyze
advertisement. This assignment aims to improve your critical analysis skills by enabling you to use
the theories and concepts we discuss in the course to describing and analyzing real-world
advertisements.
The assignment’s goal is to introduce an ad, explain the surface reading of the ad and the
advertiser’s intended meaning. Additionally, you should also explain an oppositional reading of the
ad.
You can select from any of the readings, but the readings from Week 5, would be the best source
to support your arguments.
To submit this assignment, answer the following questions…
Name of the company/brand
Include an online link to advertisement.
Describe the advertisement
What is the surface meaning of the ad?
What do you think is the advertiser’s intended meaning?