Healthcare organizations use various methods to collect and report data when conducting market research.
Organizations need to establish ethical standards for the research process, from how this data is collected to who it is when they collect it and how they report it. For this discussion, you examine ethics in market research and recommend strategies to address unethical behaviors.
To prepare:
Select a data collection or reporting method used in healthcare marketing research and reflect on related ethical considerations.
Post by Day 3:
Submit your answer to the discussion question. In what way can healthcare marketing be used which “cross the line” and offer outcomes, assurances and/or guarantees? If you as a Practice Administrator create thisd type of marketing, can a provider be held responsible?
Respond by Day 6 and continue the discussion through Day 7:
- The initial post must require four (4) current quality references and two (2) peer-reviewed articles from the UC online library. Including references in your replies to classmates is optional but recommended.
- Your initial answer must be 250-300 words, not counting the list of references.