How do the reactions of companies and investors on social media affect the stock performance of the companies?

Research Questions:

1- What is the overall effect of Social Media Sentiment on Stock Prices? (Causal)

2-Dose Social Media Sentiment affect the stock return of small or large companies?( Casual)

3- How do the reactions of companies and investors on social media affect the stock

performance of the companies? (Casual)

4- What are the relationships between the size of the company as a moderator and stock prices?