What marketing problems and/or decisions does this system’s face in the future?

Unit 4 Case Study 1

provide the following steps for the attached case study:

4) Outline a SWOT with strengths and weakness (internal
analysis) opportunities and threats.

5) What do you believe to be the firm’s long-term sustainable
competitive advantage. What marketing problems and/or
decisions does this system’s face in the future?

Also you will need to use credible sources (peer-review or academic journals) for your references outside of the attached case study.