Explain the three basic decisions firms must make when they decide on foreign expansion: which markets to enter, when to enter those markets, and on what scale.
Compare the different modes firms use to enter foreign markets.
Identify the factors that influence a firm’s choice of entry mode.
Recognize the pros and cons of acquisitions versus greenfield ventures as an international market entry strategy.
Evaluate the pros and cons of entering into strategic alliances when going international.
11.2 Action Required:
Watch the video using the following link:
https://www.youtube.com/watch?v=zklAlpBnWkw
11.3 Test your Knowledge (Question):
Discuss the advantages and disadvantages of strategic alliances.
11.4 Instructions
Students are to answer the given question in Discussion Board.