Term Project
Go to the company website and then go to a competitor’s website. Compare and contrast the two and provide specific examples of things your company does better and specific things the competitor seems to do better with regards to messaging and communication. How would you improve your company website? use specific examples and describe in detail.
Should our company have a Google Ad Words strategy? If so, what words should we target and why? If not, why not? If you choose not to, be prepared to explain in detail and then also explain an alternative strategy.
In chapter 2 (figure 2.1) and in chapter 14 (figure 14.1), we learned about the SMM Planning Cycle. Write 2-3 pages on a full planning cycle from the perspective of your company.