Unit 4 Strategic Marketing Peer Response
It is important that marketing professionals become comfortable receiving and giving constructive criticism. This is an important component in one’s professional growth and development and a core competency for leaders. You will be expected to read the initial posting of at least TWO peers, and then provide constructive criticisms to their peers’ initial postings. You should highlight strengths as well as opportunities for improvement based on the Unit’s concepts and terms:
In your Peer Response, respond to at least two students. Note, you will identify the larger strategic implications found in your post and your peer’s post.
Use the following as headers for your peer responses:
1. Strengths: Point out what you perceived to be the strengths of the initial posting along with supporting rationale.
2. Opportunities for Improvement: Identify specific opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.
3. Strategic Implications: Identify the larger strategic implications found in common between your post and your peer’s post.
Peer responses should be placed directly into the discussion thread and not attached as a separate document to a posting. For these responses, credible outside sources should be used to support the content within the postings, proper in-text citations and correctly formatted references should be prepared consistent with the APA (7th edition). The list of references should be physically positioned at the end of the postings.