Watch the video below and discuss what a strategic plan is, and why it is so important.

Week 4 Discussion

1. An important plan that works with the strategic plan is the financial plan. Finance plays a very important role in assessing an organization’s performance including its resources. Some financial goals and metrics that are important to organizations are:

Free cash flow

Profitability ratios

Asset management

Growth indicies

Choose one of the metrics above and discuss. How does it affect the strategic plan?

Reference

Kono, P.M. & Barnes, B. (2010). The role of finance in the strategic-planning and decision-making process. https://gbr.pepperdine.edu/2010/08/the-role-of-finance-in-the-strategic-planning-and-decision-making-process/

2. This week we are talking about the key elements needed to support strategic planning,  refresh our minds about what a strategic plan is.

Watch the video below and discuss what a strategic plan is, and why it is so important.