What does Stephanie see as their biggest competitive advantage over the larger brand names in Sudbury?

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What was Stephanie’s motivation to enter the coffee/restaurant sector?

Salute is a local coffee company. What does Stephanie see as their biggest competitive advantage over the larger brand names in Sudbury?

How did Stephanie become an entrepreneur? What challenges did she encounter by entering the business in this way?

Has Salute considered becoming a franchise? Why or why not? Would you recommend franchising to Stephanie and Tania? Why or why not?