Marketing plan finished
Instructions:e. Distribution
Where and how is the product and/or service currently being sold to target customers.
III. Strengths, Weaknesses, Opportunities and Threat Analysis (list 3 or 4 different SWOT areas)
a. Strengths are internal capabilities that can help the company reach its objectives.
b. Weaknesses are internal capabilities that may interfere with the company’s ability to achieve its objectives.
c. Opportunities are external elements that the company may be able to exploit to its advantage.
d. Threats are current or emerging external elements that may possibly challenge the company’s performance.
IV. Marketing Strategy 4 P’s – (What logic does the company currently use and what would you do differently)
I. Product Strategy
II. Pricing Strategy
III. Distribution Strategy (Places)
IV. Marketing Communication Strategy (Promotion)